Articles Title ARE YOU READY TO EXPORT?  Category Business  Article Before your first sale, you should be prepared for all facets of your export business. How would you answer the following questions? Have you selected a team of qualified export advisors? (accounting, documentation specialist, tax and customs advisor, international attorney, freight forwarder, banker, export management/trading company) Have you developed a master international marketing plan? Do you have long-term commitment by top management to overcome the initial difficulties and financial requirements of exporting? Have you carefully selected your foreign distribution channel? Have you researched the markets in one or two geographic areas in which to concentrate your initial export efforts? Have you considered the international market potential for each of your products? Do you intend to treat your foreign distributors on an equal basis with their domestic counterparts? Have you considered the foreign market separately in designing your marketplace techniques? Are you willing to modify products to meet foreign regulations and/or cultural preferences? Will you print service, sale and warranty messages in the foreign language? Are you prepared to provide readily available after-sales service for the product? Do you understand foreign laws, culture, and business practices? Are you prepared to file your patent and trademark applications in the foreign country? A "YES" response to each of these questions will help you avoid the most common mistakes of potential exporters.     Title WHY EXPORT?  Category Business  Article Increase sales and profits Enlarge sales base, spreading out fixed costs Enhance domestic competitiveness Sell excess production capacity Improve economies of scale in production, marketing and distribution Compensate for seasonal fluctuations in domestic sales Find new markets for products with declining domestic sales Acquire knowledge about foreign competition Contribute to the company’s overall expansion Assist in closing the federal trade deficit Create more jobs. Source: Fritz Companies, Inc.

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